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Showing posts from November, 2017

WhatsApp iOS update: Now watch YouTube videos within the app

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WhatsApp's latest update lets you play YouTube videos directly inside the app, in picture-in-picture mode.

WhatsApp for iOS is getting a new update that brings two important features, notably, a picture-in-picture mode for watching YouTube videos, and a better way of recording voice messages. The information was first shared by WABetaInfo on Twitter.
Perhaps the biggest change is that YouTube videos will play directly inside the app, in picture -in-picture mode. Now when you receive a YouTube link and click on it, the video will open within the app itself. Earlier the video would open in the YouTube app or browser. Also, one can keep playing the video while you navigate to another window. Though it might not be a big update, watching videos while chatting with friends is a boon for many.
“When you receive a link to a YouTube video, you can now play it right within WhatsApp. With picture-in-picture, you can also keep watching the video while you navigate to another chat”, read the des…

The top 5 benefits of using the School ERP software!

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It’s back to school time where the usual school bell reminds people to keep going until you succeed! The school work of maintaining the students or checking their attendance and lesson plans are becoming so simple with the help of new and trending technologies. The new software which is blooming for the benefit of schooling is School Management System Software and guess what it is available now at Coimbatore. Let us dig in deep for the fantastic 5 benefits of schooling software!
Increased productivity Are you interested to work just like ants? Then the best thing which you can do is engage the apt School Management Software in coimbatore without any further delay. It can improve your school’s daily progress and help the students to get covered up all the lessons within a duration of time. Track both student and teacher Being in a responsible post of sculpturing many students is not an easy job to do. There is lots of back work behind developing every student into a shining light. To bring…

How to align your content strategy with your sales funnel

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Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer.
Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies.
Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies.
From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales funnel essential.
The anatomy of a sales funnel
To really hone your content strategy, you first need to know the stages your customers will journey through prior to purchase. This is the first step into mapping your sales funnel to your upcoming marketing campaign.
The most simplistic sales funnel has three very important stages:
Awareness stage
This is the top of your funnel. The awareness stage …

When SEO isn’t your SEO problem

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Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them
If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, “What do you do if SEO isn’t your SEO problem?”

As search marketers, we work our tails off analyzing data, search results, client websites and more, with the goal of providing recommendations that will move the needle. Unfortunately, the best recommendations in the world don’t matter if they aren’t implemented — and therein lies one of the biggest challenges of SEO.
Let’s look at a few common obstacles that can hinder an SEO program’s progress and discuss how we ca…

The dawn of the new age of web design and development!

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As the time flees every single day it brings more and more improvement for the kick-start of starting a website with more advancements. The technology has given us what we are in need of and what we have to deal with. It is quite interesting to stick on with technology and handle the battle of change. Today’s improvement has vanished the old way of website designing and new trends are on road now!
The diminishing archaic web
The web which we used in 90’s is not being used anymore. With lot more Best Website design in India being bloomed makes us be a part of some bigger development. To be precise, the old web is not dead but it gave a new beginning somehow which advanced so many technical features. The new technologies which are currently being updated are Typekit, Node.js, and Java. There are numerous numbers of developers working on a clutch of new trends in website development. We have developed to a newer version of CSS and HTML for managing the web pages with a responsive design.
At…

Brands pull YouTube advertisements over images of children

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Cadbury chocolates maker Mondelez , Lidl, Mars and other consumer goods marketers have pulled advertising from YouTube after The Times newspaper found the video sharing-site was showing clips of scantily clad children alongside the ads of major brands. Comments from hundreds of paedophiles were posted alongside the videos, which appeared to have been uploaded by the children themselves, according to a Times investigation. One clip of a pre-teenage girl in a nightie drew 6.5 million views.

The paper said YouTube, a unit of Alphabet subsidiary Google , had allowed sexualised imagery of children to be easily searchable and not lived up to promises to better monitor and police its services to protect children.
In response, a YouTube spokesman said: “There shouldn’t be any ads running on this content and we are working urgently to fix this”. The UK arm of German discount retailer Lidl, Diageo, the maker of Smirnoff vodka and Johnnie Walker whisky, and chocolate makers Mondelez and Mars confirm…

Net Neutrality: Let’s worry about what the FCC has done to the Internet

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If the FCC is able to change the rules, service providers in the US will now have the legal sanction to throttle a Netflix and force you to pay more for accessing this data-intense service. The customer will no longer be king, the service provider will.

America is headed for a bitter battle over who controls the internet after the Federal Communications Commissions (FCC) decides this week to “stop micromanaging the internet” by repealing the path-breaking net neutrality rules set in place by the Obama administration.
The 2015 rules were like the gold standard when it comes to defining net neutrality and if they are gone, the impact will be global and not just limited to the US.
But what actually is net neutrality? Simply put, it is the rule that ensures all packets of data are treated the same. This means internet service providers cannot and will not speed up or slow down any packet for any reason. Internet service providers have many reasons to hate net neutrality, from preferring one …

Computer brain-training can reduce dementia in elderly by 29 per cent : Study

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A computerised brain training program reduces risk of dementia among older adults by 29 per cent, a 10-year study claims. The exercise is referred to as “speed of processing training”, “useful field of view training,” or “UFOV training”. It was developed by Karlene Ball of the University of Alabama Birmingham in the US and Dan Roenker of the Western Kentucky University in the US.

“Speed of processing training resulted in decreased risk of dementia across the 10-year period of, on average, 29 per cent as compared to the control,” said Jerri Edwards, from the University of South Florida in the US. “When we examined the dose-response, we found that those who trained more received more protective benefit,” Edwards said.
The study, published in the journal Alzheimer’s and Dementia: Translational Research and Clinical Interventions, enrolled 2,802 healthy older adults (aged between 74 and 84 years) and followed them for 10 years. The participants were randomised into a control group or one of…

LinkedIn Career Advice Comes to India, Lets You Seek Mentor Guidance

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Microsoft-owned professional networking platform LinkedIn on Wednesday rolled out its "Career Advice" feature in India that will help its over 45 million members in the country seek professional guidance from experienced mentors.

Piloted in Bengaluru, the move is aimed at addressing the current mentorship gap in India.
According to a new LinkedIn survey, youth in the age group 25-33 are experiencing professional crisis in steering their careers in the right direction.
More than 70 per cent of professionals in their early 20s and 30s say they are keen on seeking advice on their next career move but do not know where to go for answers.
"'Career Advice' allows our members to lean in on experienced individuals on the network and get guidance on anything from product development, design input, to what your next job and career move should be," explained Akshay Kothari, Country Manager and Head of Product, LinkedIn India.
Nearly 58 percent said in the survey that they …

4 safe search engines for kids

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Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement.
Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure that nothing is appearing and getting clicked on that isn’t age-appropriate.
Luckily in recent years, more and more safe search engines for kids have been emerging. Today we are going to talk about four of the most popular safe and kid friendly search engines, and why they should be on your radar if you are a parent, teacher, or child development professional.
1. Kiddle
Kiddle.co is a “safe visual search engine for kids” developed by Google. It has all of the power and resources of Google, with all of the safe search filters that parents and educators need.
In addition to traditional web and image searches, they also have “Kimages” or popular kid images, and “…

Sculpture from the Scratch !!

"Don't be afraid to give up the good to go for the great."
Probably Mr. Punit Soni has been following this which is why he has been successful today. Punit_Soni, ex-Chief Product Officer of #Flipkart and current CEO of healthiest start-up Robin, is someone who has traversed with equal ease both the Indian and the Silicon Valley start-up ecosystem. An engineering graduate from NIT, he was working with Google before Flipkart roped him as the Product Head.
At Flipkart, he helped build the largest marketplace in India and was instrumental in launching innovative mobile products like shopping messaging app Ping, Image search, Flipkart Lite and more.
Punit left Flipkart to take a deep dive in the difficult yet vast #healthtech space with his start-up Robin, which is building AI solutions for healthcare.
“A successful firm is a miracle as 99% start-ups fail.But if you put your head to it, there's a shot that you will get through it." "That's the biggest lesson one …

Display names on Twitter can now be up to 50 characters long

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The move follows expansion of character limit for tweets from 140 to 280 characters, thanks to cramming issues in pretty much all languages except Japanese, Chinese, and Korean.

Twitter has expanded the character count for display names on its platform to up to 50 characters. “Starting today, your Twitter display name can be up to 50 characters in length! Go ahead, add that middle name or even a few more emojis,” read company’s tweet. Remember that display name is different from username which appears in user’s profile URL. Username can only be up to 15 characters long on Twitter.
The move follows expansion of character limit for tweets from 140 to 280 characters, thanks to cramming issues in pretty much all languages except Japanese, Chinese, and Korean. Ahead of the roll out, the micro-blogging site conducted a trial with a few users. In September, Twitter launched a test that expanded the 140-character limit so that users could express themselves easily in a tweet. Meanwhile, Twitter …