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How to Design Websites Using AI Tools

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                                  The rapid integration of Artificial Intelligence (AI) is revolutionizing the landscape of website design and development. These AI-powered tools offer multifaceted assistance, spanning from ideation and layout creation to content generation. Here's how you can leverage AI tools for website design: Inspiration Gathering with AI:  If you're grappling with where to commence your website design, AI tools can be your muse. For instance, AI-driven image generators can curate mood boards and unearth visuals aligning with your brand aesthetics. AI-powered copywriting tools can generate catchy headlines, slogans, and marketing content. Structuring Your Website with AI:  Once you've outlined your design vision, AI tools can assist in building the website's structure. AI-driven website builders simplify tasks like sitemap creation, template selection, and page addition...

How to align your content strategy with your sales funnel

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Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies. From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales funnel essential. The anatomy of a sales funnel To really hone your content strategy, you first need to know the stages your customers will journey through prior to purchase. This is the first step into mapping your sales funnel to your upcoming marketing campaign. The most simplistic sales funnel has three very important stages: Awareness stage This is the...

SEO Ranking Factors in 2017: What’s Important and What’s Not

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What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are always evolving. Factors that might once have had a huge impact on search rankings may no longer matter all that much, and new ranking factors (such as mobile-friendliness or HTTPS) can emerge to reflect changing technologies and user behaviors. So, what are the most important ranking factors today, in 2017? A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. This panel featured data from large-scale studies performed by SEMrush and Searchmetrics, as well a...

Seven SEO trends to watch in 2018

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Voice search and digital assistants Link building User experience Featured snippets and Quick Answers Mobile-first index AI and machine learning Improving SEO in 2018 As it seems, 2018 will be an interesting year for SEO. Traditional SEO techniques are still effective, but a number of trends are in the works that could significantly alter the practice of optimizing for search. What is useful to understand while we proceed towards is 2018 is that SEO is already changing, and the ranking in the first organic spot is not the ultimate goal anymore. As search engines evolve, there are multiple opportunities to increase your search traffic without necessarily focusing on organic SERPs. The rise of featured snippets, PPC, voice search and local SEO can often yield better results than an organic ranking. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending establish...